How do you create a content strategy?

Start by clearly defining exactly who the content is for and what specific business goal it needs to support, whether that is generating leads, building brand awareness, or ranking for specific commercial terms over time.

From there, ground the entire plan in real keyword research rather than internal brainstorming alone, so topics get chosen based on actual, verifiable search demand, not just guesswork about what sounds interesting to write.

Map the resulting topics onto a realistic, consistent publishing schedule, and build in a genuine way to check performance later on, since a strategy nobody ever revisits tends to quietly stop working after a while.

Executing that plan on a daily cadence, automatically, is exactly what automatic SEO software is for.