Is copywriting still worth it with AI?

Copywriting is still very much worth it, though the job itself has genuinely shifted quite a bit. AI can produce a fast first draft in seconds, but it still needs a real human pass to add genuine specificity, voice, and judgment about what to cut.

Pages left as raw, unedited AI output tend to underperform properly edited ones, both with actual readers and with Google's helpful-content systems, which have gotten noticeably better at spotting generic, unedited writing over the past couple of years.

The skill that matters most now is editing and directing AI output well, not typing every single sentence from a blank page, which is a genuine shift but far from the end of the craft itself.

That editing pass is a built-in step inside automatic SEO software, not an afterthought.