What are the 4 types of SEO?

The four commonly recognized types of SEO are on-page, off-page, technical, and local. Each one covers a different lever for search visibility, and most real, effective strategies end up using all four together rather than picking just one.

On-page SEO covers what is actually on the page itself: the content, titles, and headers. Off-page covers signals from outside the site, mainly backlinks and mentions. Technical SEO covers crawlability, site speed, and overall structure.

Local SEO covers visibility for location-based searches specifically, things like a Google Business Profile and local citations. A business with a physical location usually needs all four working together, not just one in isolation.

Covering all four automatically, without four separate tools, is the point of automatic SEO software.