What are the main types of content?

The main content types are blog posts and longer articles, in-depth guides, videos, infographics, case studies, and dedicated landing pages, each one better suited to a different goal or stage of the buyer's overall journey.

Blog posts and guides tend to do the heavy lifting for organic search traffic specifically, since they can be built directly around specific keyword questions people are actively searching for right now.

Case studies and landing pages, by contrast, tend to do more of the work further down the funnel, once a visitor already has a rough sense of what they actually need from a solution.

Consistent output of that top-of-funnel content type is where automatic SEO software focuses by default.