What counts as off-page SEO?

Off-page SEO counts any ranking signal that happens entirely outside your own site. Backlinks from other websites are the biggest single piece, since each one acts as a small vote of trust in the eyes of search engines.

Brand mentions, even unlinked ones, social shares, and third-party reviews all count too, each contributing to a broader sense of authority and trust building up around a brand over time.

Unlike on-page work, off-page SEO is much harder to control directly, since it depends on other sites and other people choosing to reference you, which is exactly why it usually takes longer to build up meaningfully.

Internal authority-building pages that support that off-page picture is one function of automatic SEO software.