What does a digital marketing agency do?

A digital marketing agency typically manages one or several channels on a client's behalf at once: SEO, paid search and social ads, email marketing, and organic social content are among the most common ones handled.

Work usually starts with an overall strategy phase, deciding which specific channels deserve budget, then moves into ongoing execution and monthly reporting tied directly back to whatever goals were agreed on at the very start.

Agencies vary quite widely in specialization. Some run full-service coverage across every channel available, while others focus far more narrowly on just one, like SEO or paid ads specifically instead of everything at once.

For the SEO-specific slice of that work, automatic SEO software runs it without a retainer.