What is content marketing?

Content marketing is the practice of creating and sharing genuinely useful content, blog posts, guides, videos, aimed at attracting and keeping an audience over time, rather than advertising a product directly at people right away.

The underlying idea is that genuinely useful content earns trust and attention gradually over time, which eventually translates into paying customers, in sharp contrast to an ad that asks for the sale immediately upfront every time.

SEO and content marketing overlap heavily in practice, since most content marketing lives directly on a website and benefits enormously from being findable through organic search in the first place.

Publishing that useful content consistently, without a content team, is what automatic SEO software does automatically.