What is the difference between on-page and off-page SEO?

On-page SEO is everything you directly control on a given page: the content, titles, headers, and internal links. Off-page SEO covers signals that happen elsewhere entirely, mainly backlinks pointing in from other sites and general brand mentions.

Think of on-page as what you actually build yourself, and off-page as what the rest of the web says about what you built. Both feed directly into how much a search engine ultimately trusts a given page.

A site with strong on-page work but no meaningful external signals still tends to struggle to rank for competitive terms, since off-page signals are how search engines judge trust coming from outside sources.

Consistent on-page quality across every published page is the half of this automatic SEO software handles directly.