What is the difference between technical SEO and SEO?

SEO is the umbrella term covering everything done to improve search visibility overall: content, links, technical setup, and local signals all combined together into one broader strategy. Technical SEO is just one slice of that whole picture.

Technical SEO specifically means crawlability, indexing, page speed, and structural issues, essentially the plumbing that lets search engines actually access and understand your pages in the first place before anything else matters.

A site can have excellent technical SEO and still rank poorly if the content itself is thin or nobody ever links to it. Technical SEO is necessary, but it is genuinely not the whole job on its own.

Covering both the plumbing and the content side is what hands-off SEO software is built to do together.